How a Freelance Journalist Used Content material Advertising and marketing to Double Her Earnings

I launched content material advertising into my freelance writing enterprise nearly 5 years in the past and after I did my annual evaluation in December of that yr, I discovered — a lot to my amazement — that my earnings had doubled from the yr earlier than.

The additional earnings was all from the content material advertising work I’d taken on. Even higher? I’d spent solely about 20 p.c of my time on that work.

Since then, content material advertising has develop into a staple in my freelance writing enterprise. It has helped me climate the storms when journal and newspaper earnings has dried up, and supplied a constant supply of assignments and cash after I’ve wished to work on private tasks reminiscent of two novels or my web site The Worldwide Freelancer

What content material advertising supplied was easy: I routinely earn  $1-2 a phrase for my content material advertising tales, the revisions are nearly non-existent, the businesses I work with pay as quickly as I submit my work, and I’m typically given ready-made assignments from shoppers as an alternative of getting to give you my very own concepts. For a lot of my content material advertising work in the previous few years, I made between $300 and $400 an hour. My highest fee for a content material advertising piece was $475 an hour.

Interested by exploring these sorts of freelance writing jobs? Right here’s what you must find out about content material advertising.

Nice various careers for journalists: Content material advertising

Put merely, it’s when a enterprise decides to make use of content material (weblog posts, articles or case research) as a approach to construct a relationship with its buyer. Good content material advertising isn’t about actively promoting merchandise or serving an agenda. It’s about offering info, recommendation, sources and reliable content material to a enterprise’s shoppers and prospects.

Right here’s the all-important distinction: If a enterprise asks you to jot down promotional content material, reminiscent of brochures or gross sales newsletters, that’s not content material advertising. That’s pure and easy advertising copy.

In fact, content material advertising writing typically isn’t all that totally different from the form of work you’re most likely already doing as a journalist or freelance author.

Why is content material advertising a very good alternative for writers? Let me rely the methods.

1. Nice pay

Let’s get straight to the great things. Content material advertising writing pays properly. I averaged $300-400 per hour even on the very starting, however even for those who’re a much less skilled author, discovering the appropriate shoppers may simply imply 50-cents-a-word assignments proper off the bat.

That stated, you do want some clips and credit. A brand new author would do properly to start out with weblog posts that pay $50 and graduate to greener pastures after getting some expertise, particularly with conventional media.

Why? Companies like to see recognizable names in your portfolio, they usually’ll typically pay extra when you have strong expertise and specialised information of their area of interest or subject.

In stark distinction to the falling charges many people see for items in newspapers and magazines, in my expertise, content material advertising charges have solely been going up. The extra effectively I work, the extra I make.

2. Fulfilling work

In my expertise, writing good content material for companies isn’t all that totally different from the work you could be doing as a contract author for web sites and even newspapers and magazines (excluding laborious information reporting, in fact).

The purpose of content material advertising is to ship info to readers that’s properly researched, reliable and entertaining. As a content material advertising author, I’ve been requested to jot down service tales (how-to items), pattern tales and profiles in precisely the best way I might have written them for a magazine or newspaper.

And if I’m going to jot down the identical varieties of tales as I usually would, I’m fairly blissful to earn considerably extra for my time.

A standard false impression amongst writers is that content material advertising writing equals running a blog. Since I don’t significantly take pleasure in running a blog for companies, I’ve stayed away from doing these jobs, and I nonetheless get sufficient work that I routinely have to show down assignments that don’t attraction to me. Likewise, for those who love the concept of writing posts for an organization’s weblog however don’t need to work on case research, you’ll probably have the ability to deal with the work you like.

three. Environment friendly edits

That is most likely the largest promote of content material advertising writing for me: the benefit and effectivity of edits.

In comparison with conventional media, companies run with a a lot increased sense of urgency. When a enterprise fails to be environment friendly, in content material or the rest, they lose cash. So that they be taught to get issues executed fairly shortly, even when they’re a giant furry company that requires a number of ranges of approval — and this drive for effectivity works in your favor.

As a result of enterprise shoppers are much less more likely to ask for a number of revisions and aren’t content material specialists themselves (which is partly why they’ve employed you), I discover they request fewer — and simpler — edits. After I spend much less time on revisions, I’ve extra time to commit to my subsequent project — and I increase my hourly earnings.

As an entrepreneur myself, the effectivity of most enterprise shoppers appeals to me enormously. And as a author who likes to receives a commission on time, it appeals to me much more.

four. Fast(er) fee

Talking of effectivity, have I discussed that irrespective of whether or not you’re employed via an company or instantly with a shopper, you’ll typically be paid inside every week of submitting your work?

In fact, this will depend on your shoppers and their insurance policies. However in my expertise, many consumers choose to pay shortly.

And a few platforms, reminiscent of Contently, pays not on acceptance, however on submission, which does wonders in your money circulation. (Try this interview I did with Contently’s govt editor on the issues they’re on the lookout for proper now of their freelancers and easy methods to get work from them.) 

When you choose your shoppers correctly, work with respected businesses which have established relationships with shoppers whose names you acknowledge, and negotiate your contracts properly, you’ll discover that chasing invoices will shortly develop into a factor of the previous.

5. Constant work

One of many greatest issues freelancers face — and a typical purpose why many give up freelancing — is irregular money circulation.

Conventional media (and even web sites) typically merely don’t have sufficient work to offer to you on a month-to-month foundation. Even after I had stellar relationships with editors, I may by no means get a couple of article of their magazines every month. Except you’re running a blog for a publication or get on board as a columnist, it’s very troublesome to get common slots in a publication.

Not so with content material advertising writing. In actual fact, for those who present persistently good work that wants little or no remodeling, you’ll discover which you could depend on assignments on a weekly foundation from the identical shoppers, generally much more. This reliable work helps you forecast your earnings for the month and extra importantly, discover some stability in your money circulation.

For all these causes and extra, I’m satisfied that content material advertising writing is a implausible alternative for writers to receives a commission for his or her expertise. When you’re trying to land higher-paying writing jobs, at the same time as you’re employed on breaking into your dream publications or writing your novel, content material advertising may make it easier to make more cash as a author.

And for those who’d like my assist in studying easy methods to break into the trade and get high-paying content material advertising shoppers, you may take a look at my course Content material Advertising and marketing for Journalists.

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Photograph through JKstock / Shutterstock 

In regards to the Creator: Mridu Khullar Relph

Mridu Khullar Relph is an award-winning journalist, creator and entrepreneur. In a 15-year profession, Mridu has written for The New York Occasions, TIME, CNN, ABC Information, Marie Claire, Vogue, Glamour, Ms, Psychology Immediately, and others. She divides her time between India and the UK and runs the favored web site for writers TheInternationalFreelancer.com.

The Worldwide Freelancer | @mridukhullar

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