As a contract author, typically it appears like a shedding battle to get work.
You ship dozens of e mail pitches to potential purchasers however hear nothing however crickets — or no less than, that’s what typically occurs to me.
Not too long ago, although, I had a mindset shift. I’m not only a author; I’m a enterprise proprietor.
I’m promoting my providers. And when you’ve ever been on an organization’s e mail listing, you most likely know that they comply with up with a vengeance, time after time after time. Does it work? 50% of gross sales occur after the fifth follow-up, in order that’s a sure.
Right here’s why following up in your pitches is so necessary for freelance writers, and the most effective methods to do it with success.
Don’t be afraid to comply with up
Too many freelance writers are afraid to comply with up. They assume it makes them appear pushy or annoying they usually’ll by no means get a shopper from a follow-up e mail, so why hassle?
I used to have the identical fears — that’s, till I began getting purchasers from follow-up messages.
Take into consideration your inbox. It’s crowded, you’re busy and typically issues fall by means of the cracks. If you happen to delete a message with out studying it (and with out absolutely realizing what it’s), would you be mad if the sender emails you once more a number of weeks later?
After all not — particularly not in the event that they’re providing one thing of worth.
Keep in mind, the individual on the opposite facet of the pc is simply that: an individual. If you happen to comply with up after an acceptable period of time and do it with respect and kindness, they need to don’t have any downside together with your e mail.
Do comply with up accurately
How lengthy must you wait earlier than following up on a bit of promoting? Use 5 enterprise days as a naked minimal; persons are busy, they usually don’t have time to dig their approach to the underside of their inbox every day.
If you happen to’re approaching or coming back from a vacation, give folks much more grace. And keep in mind, life circumstances can strike at any time, making e mail even much less of a precedence.
There’s a bit of controversy about what number of occasions to comply with up with anyone shopper. I do know some writers who don’t comply with up in any respect. I do know others who maintain following up for years. I fall someplace in-between.
I used to ship two follow-up emails to every prospect — one per week after my preliminary level of contact through LOI (letter of introduction), and yet another two to 3 weeks after that first follow-up.
Ultimately I noticed that I used to be getting a lot of responses to the primary follow-up e mail, however zero responses to the second. So I made a decision to let prospects go after only one follow-up message. And with job purposes, I not often comply with up in any respect.
Experiment and determine what works for you.
You additionally could need to be sure that your emails are getting opened. Use a device comparable to Hubspot Gross sales or Streak, which is a Gmail add-on, to see in case your preliminary e mail was opened. If it wasn’t, you may need the unsuitable e mail deal with, or your message could have landed within the recipient’s spam folder. Regardless of the case, you don’t need to waste your time sending emails right into a black gap.
Lastly, change your mindset about following up. You’re not simply asking for work — you’re cultivating a relationship. Take into account sending your level of contact an article that made you consider them or wishing them a cheerful vacation throughout the suitable occasions of yr.
Craft your follow-up message rigorously
An excellent follow-up e mail has three main elements:
A praise to the corporate
A reminder that you just’re accessible
A well timed hook to carry all of it collectively.
Topic: Congrats on ABC award!
Hello [first name],
Congratulations on successful ABC award for XYZ initiative. That’s fairly cool — this have to be such an thrilling time for you!
I wished to achieve again out and ship you an article I not too long ago had printed about [relevant topic]. Along with your new XYZ initiative to [do something similar], I assumed you may discover it attention-grabbing.
In the meantime, I’m taking a look at my calendar for the subsequent few months and was questioning when you might use any assist producing content material with the vacation rush developing? I’d like to hop on a name and talk about your wants. Are you continue to specializing in running a blog as an enormous a part of your content material advertising and marketing technique?
Sure, following up actually works
However does this methodology actually work? Sure, completely!
I maintain a handwritten log of all my advertising and marketing efforts — sending LOI’s to corporations, making use of to jobs from job boards and pitching article concepts to magazines. My log for LOI’s (it’s very primary) has 4 columns: firm, date despatched, date of follow-up and the response.
After I flip again by means of my notes, one development stands out — typically, I received a response from the corporate after I despatched a follow-up message. Generally they stated no, typically they requested for clips of my work, typically they stated to test again in a number of months. And different occasions, I gained huge.
That’s what occurred after I despatched an LOI to the advertising and marketing supervisor of a number one digital advertising and marketing company in my state. Over per week handed and I hadn’t heard something, so I despatched her a fast word simply to verify she’d acquired my message.
She responded and stated she’d been on trip and had missed my e mail; she was impressed with my expertise and wished to know if I might write a weblog publish for the company’s web site? (I might!)
That became a gentle stream of labor equaling $1,000 a month for the subsequent few months.
Because of that freelance place, I turned very well-versed in digital advertising and marketing and gained many new clips so as to add to my new portfolio. In that case, following up was 100% value it — and when you start following up together with your prospects, you might win huge, too.
Photograph through Nong Mars / Shutterstock
Concerning the Creator: Hailey Hudson
Hailey Hudson is a full-time freelance author primarily based out of Atlanta, Georgia who likes to learn, faucet dance, and snuggle together with her canine in her spare time.