It took me practically 10 years of freelancing to determine it out, however I lastly recognized the one biggest stumbling block that would-be freelance writers face:
The web site.
Simply give it some thought — many people, when getting began, don’t know the right way to make an internet site that promotes our freelance writing companies and there’s a mountain of selections to make, plus a steep studying curve going through us. Even with an incredible tutorial about the right way to begin a weblog, it’s robust to get all of it sorted out.
Why is making a author web site so difficult?
Right here’s the way it typically performs out.
You desire a web site however you don’t know how to decide on a site identify. Ought to it’s your identify? A enterprise identify? One thing cute and intelligent? And also you’re hesitant to do anything on your fledgling enterprise till you’ve picked out the best enterprise identify of all time.
As soon as you progress previous the identify debate and choose a superb possibility, there’s all of the tech to worry over. Discuss intimidating!
In reality, intimidation is the secret, and it goes loads deeper than simply determining the right way to create an internet site. For a lot of would-be writers, web site prices are the primary actual enterprise expense you incur. You might be paying actual cash to speculate on this enterprise…and placing some pores and skin within the recreation, regardless of how small, makes it actual.
What do people do after they’re going through one thing new and scary? We keep away from.
Enter: Web site evaluation paralysis. We overplay the importance of each element to make this procrastination “legitimate” after which really feel justified in delaying the true work of freelance writing (which is, in fact, the precise exhausting half).
I’ve seen this cycle play out many dozens if not a whole lot of occasions over the previous 10 years, first amongst my colleagues after which with my college students.
Right here’s a simple resolution: Create a one-page web site
Lastly, I discovered a workaround.
What I’ve been recommending recently — with good outcomes — is what I name the one-page web site.
It’s a easy, elegant resolution for freelance service suppliers who don’t have the price range or bandwidth to place collectively a sturdy web site (the way in which we’re “speculated to”) however nonetheless need one thing extra customized than a few of the writing portfolio web sites for writers in the marketplace.
The one-pager is strictly because it sounds: an internet site that has one web page.
It may be as stripped-down as a easy touchdown web page or as sturdy as a multi-section scroll-fest (also called parallax model).
It doesn’t matter what, the whole lot you want is correct there on the entrance web page.
The fantastic thing about the one-page web site is that it delivers all the mandatory info whereas eradicating the “stress” of constructing after which filling a number of pages of content material. For severe rookies who need to do their web site “the appropriate method” however discover the tech components too intimidating, the concept of leaning on a one-page theme and writing simply a few paragraphs is welcome reduction.
Curious? Let me present you the way it works.
What ought to a one-page web site for freelance writers embrace?
The one-pager distills all of the vital info your shoppers want and presents it in a small, tidy package deal. This consists of:
The service(s) you supply
Samples of your writing
Testimonials and social proof
The right way to attain you
Nice picture of you (extremely really helpful, however not required)
That’s it! Definitely there’s extra you would embrace for those who wished, however these are the necessities.
Might you give you a sentence or two for every of those sections? Manner quicker than writing a whole web site’s value of content material? Yep, I believed so.
The right way to construct a one-page web site
Essentially the most difficult a part of placing collectively a one-page web site is discovering the template you need to use.
I exploit WordPress and all the time have, so my go-to for a one-pager is WordPress templates. Many WordPress themes, together with free themes, include built-in one-page templates. Just a few I’ve heard others suggest are Uncode, OceanWP, Astra (the free Joyful Paws theme is a good place to start out) and Clear-Repair.
The simplest approach to get began on WordPress is thru BlueHost. Whenever you purchase internet hosting from this firm, it prices simply $2.95/month, they usually’ll throw within the area of your alternative. Then you may add WordPress to that web site with a one-click set up. (If this sounds complicated, right here’s a information to beginning a weblog that walks you thru it.)
When you want inspiration, The Muse has an fascinating assortment of one-page web sites. Some are very simple and seem like touchdown pages; others are extra advanced and design-focused.
As you overview examples and take into account themes and templates, look extra at layouts than particular particulars like colours and pictures. See the place pictures are positioned on these templates, and take into consideration what pictures you’d need there as a substitute.
Additionally remember the way you need to strategy testimonials; some themes have a complete part dedicated to them, and others have part breaks inbuilt all through the web page that could be a superb place to park a overview or two.
Constructing an internet site from scratch takes a while, particularly for those who’ve by no means accomplished it earlier than. If you end up spending greater than per week or two on it, nonetheless, you could be veering into “overcomplication” territory.
Lean into the one-page web site to streamline the method and get your web site constructed rapidly, so you will get onto the half the place you construct your rock-solid freelance writing enterprise.
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Photograph through GuadiLab / Shutterstock