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In case you solely have time for one social advertising and marketing platform, right here’s a tip: Make it LinkedIn.
It’s the one social-media platform the place you’ll be able to say, “Hey, have you learnt anybody who wants a author?” with out getting blocked or banned.
Everyone seems to be on LinkedIn to do enterprise networking, so it’s cool.
Possibly you’re there already, and also you’ve arrange your profile. Hope so! Particularly since Google+ died in 2018, LinkedIn has grow to be the social platform nice corporations go to to seek for freelance assist, with practically 660 million customers.
It ought to solely take an hour or so to arrange your LinkedIn profile — straightforward stuff. When you’ve acquired your profile up, it’s possible you’ll surprise what it’s best to DO to draw prospects and get writing jobs.
Content material advertising and marketing on LinkedIn could be a terrific method to appeal to prospects you’d by no means meet in any other case. In case you by no means replace your standing, corporations and editors received’t attain out to you as a result of you appear to be you’re not energetic.
It is advisable put up one thing pretty usually — let’s say, no less than as soon as per week. One thing attention-grabbing.
What kind of content material must you put up on LinkedIn? You’ll must be intentional and do that proper, to get outcomes. There’s a key first step to determine on, and then you definately’re able to impress potential shoppers on LinkedIn. Let’s begin there.
Find out how to use LinkedIn as a contract author
Earlier than you get all excited and begin posting quite a lot of random matters on LinkedIn, keep in mind to remain centered on the aim. We’re doing this to draw and join with our perfect shoppers, to be able to get employed.
Typically, freelance writers wish to put up and share on LinkedIn about…writing. However that tends to draw different freelance writers, slightly than your shoppers.
The simplest strategy to content material advertising and marketing on LinkedIn is to decide on one high business area of interest that you just most need to promote proper now. Then, keep it up.
Envision your goal. Possibly they’re the editor of a well being publication, or the advertising and marketing supervisor at a tech firm. Get an image of them in your head.
Now, begin eager about their high issues. What retains them up at evening? You need to create data they might cease scrolling and click on on. Should-have information they want.
Say, like this put up considered one of my teaching college students created to focus on natural farmers:
You may see how an natural farmer would need to learn that, to verify they’re following advertising and marketing greatest practices of their area.
When you’ve acquired your goal firmly in thoughts, it’s time to transcend merely tossing up one-line standing updates.
Listed here are my high seven suggestions for creating LinkedIn content material that creates buzz and will get you employed:
1. Discuss your writing life
The important thing to social media is that folks don’t need to be hit over the pinnacle with gross sales messages. They need to socialize!
Standing updates are an excellent place to share happenings in your freelance-writing life. Examples embrace:
Completed an enormous shopper undertakingModified your head shot, author web site, or brandIn search of sources for an articleObtained new home-office gear or co-working spotHave advertising and marketing or writing-tool questionsA brand new piece you wrote simply got here out
These are all nice issues to share on LinkedIn. They don’t scream, “Please, please rent me.” They simply quietly maintain placing what you do in entrance of your connections. In the event that they hear of somebody who wants a contract author, you’re prone to be high of thoughts.
Bear in mind, each time you put up, connections can see your tagline (which hopefully says precisely what sort of freelance author you might be). It’s low-key, free promoting that you’re searching for healthcare copywriting shoppers, or no matter sort of writing jobs you point out.
As an illustration, The Renegade Author co-author Linda Formichelli places up notices when she lands a brand new shopper:
These slice-of-writing-life anecdotes are fast and straightforward to place collectively, and maintain educating LinkedIn guests about what you do. To take your LinkedIn advertising and marketing to the following stage, think about using Pulse.
2. Get on Pulse
Do you know that LinkedIn has its personal weblog? It’s referred to as Pulse, and it’s wide-open for (unpaid) contributions.
I do know, writers writing at no cost — it’s not perfect. However within the case of Pulse, it may be well worth the occasional put up, as a result of platform’s giant viewers.
It was once onerous to determine tips on how to get on Pulse, however now it’s straightforward — simply search for the ‘Write an article’ hyperlink:
Right here’s the magic of Pulse: Posts you publish there get featured in your profile.
LinkedIn is within the enterprise of selling its personal weblog, yo! You may see on the left of this profile shot how the platform lays out Divya’s Pulse put up with a pleasant fats graphic, the place standing updates get much less area:
Even higher, your most up-to-date Pulse put up will get displayed without end in your profile web page. Till you write a brand new one. You may write one Pulse put up a 12 months, and it’ll maintain making your profile look attractive, and maintain getting readers and feedback.
I’ve seen writers get within the neighborhood of 6,000-10,000 views on engaging Pulse posts. That’s quite a lot of doable shoppers, studying your work.
three. Get visible
Know what stops the scrolling and makes folks take note of your content material on busy social media websites? Attention-grabbing photographs. It’s price taking a couple of minutes to hop to your favourite free-image website and find one thing eye-catching.
As an illustration, automotive author Neil Pope just lately acquired quite a lot of readers to considered one of his tales by utilizing this traffic-stopping photograph:
Uncommon, hm? Take into consideration how you might stand out from the pack together with your picture, not simply with the content material you put up.
four. Sharing (and commenting) is caring
One of many cool issues about getting publicity on LinkedIn is that you are able to do it even for those who’re super-busy. In case you don’t have time to write down content material for LinkedIn, simply curate the week’s most attention-grabbing posts on your goal shopper, spin that into a fast put up, and also you’re completed.
You’ll be shocked how a lot folks admire you pulling these assets collectively for them. You may as well get your identify in entrance of high prospects by sharing or commenting on their work, as you see content material marketer Tracey Stepanchuk doing right here, with a helpful piece from Forbes:
Despite the fact that you didn’t write it, your shares and feedback present prospects you comply with their business, know greatest practices, and are on high of traits.
5. Be unique
Whereas curating and sharing others’ content material can assist current you as an knowledgeable author, creating your individual distinctive content material lends much more authority.
Since all our writing shoppers are searching for us to ship one thing that may set their publication or enterprise aside, create extremely unique, must-read content material on LinkedIn, to indicate you might ship that for the shopper, too.
As an illustration, take a look at this ‘key questions’ put up sustainability author Julie Johnson put collectively (she will get bonus factors for creating a visible model of her content material).
6. Begin spreading the information
In case you’re irritated that you haven’t any straightforward method to seize e-mail leads from the content material you put up on LinkedIn, there’s an answer.
Begin up a weekly or month-to-month publication. Then, create a hyperlink that brings readers to your individual author web site to subscribe and get the complete version. Presto! You’ve acquired contacts.
As an illustration, automotive author Neil Pope simply began spinning all his greatest LinkedIn content material of the week right into a publication:
Need to be taught extra? LinkedIn has publication suggestions.
7. Uncover hashtags — and get trending
Twitter might have invented the hashtag — however LinkedIn has stolen it, big-time. LinkedIn now auto-suggests doable hashtags for all of your content material. Use them! Hashtags create simply sortable channels to assist readers discover what they’re involved in.
When you begin utilizing hashtags, you’ll be able to probably reap the benefits of a enjoyable new LinkedIn function — trending in hashtagged channels. LinkedIn editors have began notifying writers whose posts pattern in a selected hashtagged class. Like this:
It’s at all times an ego enhance to listen to you’re trending — and higher but, trending means it’s extra probably a wider viewers will discover your put up, not simply your connections.
Develop a LinkedIn advertising and marketing behavior
When you get going with updates and posts on LinkedIn, stick with it! Make a dedication to put up at lease a couple of times per week, to maintain your identify in entrance of your prospects.
What else are you able to do to construct your viewers on LinkedIn? Hold sending and accepting extra connections.
When you high 500 connections, many writers have reported, LinkedIn begins displaying their posts to extra guests, they usually see an uptick in inbound connection invitations, too.
Strive posting some helpful data on LinkedIn that your perfect shopper would need to learn — and see what occurs.
Picture through Unsplash
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